Your online reputation is your most valuable marketing asset. One bad review response or ignored complaint can cost you thousands in lost jobs. Here are the five biggest reputation mistakes we see trade contractors make.
Mistake #1: Ignoring Negative Reviews
Every negative review is an opportunity to show potential customers how you handle problems. The worst thing you can do is ignore them.
Mistake #2: Fake Reviews
Google is getting better at detecting fake reviews. Getting caught means losing ALL your reviews and potentially your listing.
Mistake #3: Not Asking for Reviews
Happy customers rarely leave reviews on their own. You need a system to ask every satisfied customer.